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This Brand Guidelines document defines the standards and guidelines for how Morgan County Charter Schools brand should be represented. It is essential for all internal teams, as well as external partners such as graphic designers, marketing agencies, advertisers, and printers who work with branded or co-branded materials.
The Morgan County Charter Schools brand embodies a look that is clean, vibrant, and professional. In line with education industry standards, the brand reflects strength, professionalism, and knowledge. It strikes a balance between modernity and a respect for its historical roots. These “Visual Brand Identity Guidelines” detail the correct use of the system’s new graphic assets to preserve brand consistency and integrity across all materials.